Palace

Palace was founded in the United Kingdom in 2009, more precisely in the city of London. The name of the skate label came about through the founder, his nickname was "Palace" at the time. Since he liked the name so much, he used it for his rebellious and youthful brand.

Over time, Palace developed from a normal skateboard shop to a hot streetwear fire, as was similar with supreme. The brand quickly began to become a worldwide name and is now an integral part of the streetwear segment. The clothes are equally popular with skaters, rappers and Celebreties, which certainly contributes to success.

Collaborations should of course not be missing: The best -known collaboration was released in 2014 and included Adidas Originals products such as sneakers and various clothing. The things were completely sold out within a few minutes and the resell market was still pretty good at the time, so of course everyone wanted a piece of the cake.

The fire, as is so common, relies on limited conditions and limited publications so that the hype remains and the passion for collectors is reinforced. New collections are not teased long before the release, the brand can be followed well via Instagram. 

Overall, Palace is for a young, rather rebellious and at the same time trendy streetwear aesthetics. Creativity and high -quality clothes and the limited edition makes the fire special.