At Hypeneedz we live for clothes and sneakers and that is exactly what should be reflected in our basics. We already know small logos on heavily cut clothes, but we want to bring our own collections close to you.
Where did the idea come from?
Since we are very close to a wide variety of streetwearbrands anyway, we thought, why don't we do normal everyday clothes for our store and office staff? The first basics were born from this idea. Classically we started with black T-shirts and a staff imprint on our back, plus a small Hypeneedz logo on our chest.
More and more customers came up to us and said that they would also like to have such a staff T-shirt and quickly decided to produce Basic’s ourselves.
Why should you buy your basics from us?
First and foremost, we paid attention to classic colors, so white and black, because you can always use such simple T-shirts. We have already produced hoodies and zip-up jackets so that there is something for everyone. Our cuts are specially developed and we received a number of samples before the product was ultimately perfect. Even with the fabric, we have not saved any effort and costs to guarantee you the best shopping experience. The prints were washed very often so that you can always see our logo, because honestly nothing is worse than a crumbly print.
When are new things come?
As a Hypeneedz team, we try to publish pieces for every season that is also needed. Our HYPENEEDZ-BASIC series is expanded with shirts in summer and in winter with fleece jackets and hoodies. We are particularly proud of the special releases, such as the Dreaming shirts or 3.0 basics, because it was also a small dream of Fabi to rock and design its own clothes.
Where and how do we produce the basics?
Although we have a lot of unseen here in Germany, the manufacturers in the greater Bavaria area were not what we had imagined. So we stretched the sensors and Connected with a large textile factory in Istanbul. A small team was allowed to make a tour on site and we liked the complex so much that we couldn't do it differently than to have our clothes made there. Everything is really true, our contact person was super German and we were warmly welcomed. The fair work environment and the sustainability of the products were also a big criticism for us and we were calmed down directly on the leadership, everything ran according to the strictest regulations.
