The history ofJjjound started when the founder Justin R. Saunders created a digital moodboard in 2006 to investigate the recurring pattern in timeless design. In 2008 he only limited his blog to pictures and presented without text to keep the aesthetics in the foreground. He wanted to distract from the striking, loud design of the late 2010s and distance himself from it, and was therefore far ahead of his competition at that time. His good eye for filtering out content brought him into the elite of the fashion world and almost everyone in the States knew his blog. At that time he worked as a consultant for the New York Times "T" magazine and worked with Kanye West. In 2016 Kanye even said in an interview with "Surface" whether things are currently going in the fashion scene "JJJOUND-APPROVED" would be.
In 2013 he launched his first product - a simple dead bag with his name on it and since then it has been known for its minimalist, high -quality "Everyday essentials" that should represent an ideal version for everyday use from hats to bicycles . His first came at the end of 2018 New Balance Collaboration that he teased on his blog. The simple coloring of earthy and sandy colors, as well as the off white clay with silver as an accent, give the necessary pop. Two years later, the 992 in collaboration with JJJJound comes onto the market, this time in 2 pack. A dark green and a light brown shoe was released and as always, the shoes were completely sold out within a few minutes. 2021 came the New Balance 990V4, which once again in a simple but clean dark blue/black colorway.
How is the product built?
The sneaker consists entirely of suede, which New Balance 990V3 completely covered. Of the JJJOUND X New Balance 990V3 “Brown/Black” is in a beautiful, earthy brown with black details. That New Balance "N" logo is slightly highlighted on the side and embroidered in a light black. On the back, the number of the "990" sneaker model is played into the shoe. That is on the black tongue New Balance Logo and a USA lettering with rubber. On the heel, the Jjjound logo is printed in black and a New Balance "NB" logo glued on as a small patch. The black rubber sole with New Balance Own technology is very comfortable and extremely resistant.
Release info
Of the New Balance 990V3 will be on May 12th, 2022 on the JJJOUND website and on May 18, 2022 New Balance Webstore will be available. Retail is € 250. So if you don't get the shoe at the release, please have a look in oursOnline shopOr in our shops in Munich, Vienna or Cologne.
Opinion about New Balance 990V3
I find the collaborations between jjjjound and New Balance are always a simple but really well implemented "basic" that should not be missing in any wardrobe. The timeless silhouette of the New Balance 990V3 and the simple colors are simply unbeatable and announced in every season. The cost may be a little offset, but hardly anyone in the same price segment will be able to keep up, neither Adidas nor Nike. Of course I wish every luck with the Raffles and hope that everyone who wants to get one too! And don't forget to tag at your fits, we look forward to your content!
Pictures: yonkt.sneakers
