Jacquemus x Nike Air Humara Titelbild

Nike's ideas in the sense of collaborations are limitless this year. Another high-fashion cooperation with Jacquendus comes to us this summer.

Before that, I would like to tell you that you are in the sneaker in beige and in brown can buy from us!

Let's take a closer look at the brand Jacquemus. The designer Simon Jacquendus was born in a small village in southern France in 1990, in a relatively poor farmer family. At the age of 18 he wanted to Paris To study fashion at the University of Art and Technology, but he broke school training after a few months to the artist manager's assistant at the fashion magazine Citizen K to become. The sudden death of his mother prompted him to start his own career as a fashion designer, that was with 20 years. The name "Jacquemus" was his mother's girl's name and was very important for him. He campaigned for his designs by having friends wear his creations, e.g. at the Fashion Night of Vogue in 2010. In 2012 he was even invited to his collection during the Fashion Week in Paris showcase! A huge honor for the young designer. Its design language always has recognition value, it only uses the finest materials with simple but timeless cuts. Certainly knows her signature bag thatDead le chiquito,through the Jacquendus quickly became known all over the world.

Image of Jacquemus

 

So, but now on the actual topic of the blog, namely the collaboration with Nike!

In addition to the Nike Sneakers, some clothes were also teased, I add a picture to you so that you can imagine what it is about: Minimalistic But original, just like the designer itself.

Dress rear viewTeaser collaboration

How are the sneakers built?

The Jacquemus X Nike Air Humara Will be on the market with two colorways. The classic design was adapted with suede accents as well as light and dark leather, more small details make the sneaker a real eye -catcher!

Jacquemus X Nike Air Humara front view

The firstJacquemus X Nike Air Humara Has a base made of white leather and beiges material as a Mudguard, which was continued on the heel. Beiges suede adorns the middle part just like on the tobox. A brown/white striped tape pulls from the tongue to the other side and we also find the same pattern on the lace containers. A "Jacquemus" logo was danced on the heel, the same logo can also be found in the tongue. Another nice detail is the gold -colored, subtle Nike Swoosh on the outside of the Jacquemus X Nike Air Humara. The shoe is completed with a white midsole and a gums sole in the lower area.

Jacquemus X Nike Air Humara Return view

The second colorway comes in a brown tone, with suede accents in the same beige as the first. The two differ from structure only in the colors; The tape is made of brown with a centrally running pink strip. The midsole is brown/black, looks a bit like carbon or a kind of chess bed pattern.

Jacquemus X Nike Air Humara front view

Release info

The Jacquemus X Nike Air Humara According to Nike, on June 28, via Nike Snkrs app, the clothes have only been certain that they are underJacquendus stand for sale. Rumors state that a global release is still coming. We are excited!

If you don't get the sneaker at the release, please see in oursOnline shop Or in our shops in Munich, Vienna or Cologne. We look forward to every visit!

 

Opinion of Jacquemus X Nike Air Humara

I am a big fan of the Frenchman Jacquendus . He sets trends and I like the simplicity in his work and the smaller pockets that I often see in the city. The Jacquemus X Nike Air Humara is personally too feminine, but I see the shoe all the more. In terms of design, the sneaker is reminiscent of a hiking shoe, but read here briefly after what Jacquendus Even about the collection says: "I have always been inspired by old ACG pieces and nike campaigns from the 90s. With these pictures in mind, we have designed sporting women's clothing with sensual details and neutral colors, together with my own interpretation of the Humara, my favorite shoe from Nike. It was important that the collection is accessible to all body sizes and is a natural mix of Jacquemus style and nike performance. "

(Acg = "All Conditions Gear, "translated" equipment for all conditions "))

Picture series from the collaboration

I think he really has the best got out what went, you can recognize his design language very well in the pieces and I'm looking forward to more of that Clothes To see!

Incidentally, we are always happy about a visit to our stores in Munich, Cologne or Vienna! We also like to dive pictures or stories in your Instagram, it is always cool to see how you support us!

Image sources: sneakerbardetroitrussh

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