Corteiz

The British streetwear fire hits the heart of many enthusiasts. With strong pants, shorts and especially graphics shirts, the brand has already inspired many people and get on board. 

But what Corteiz different from the conventional brands? 

The so-called guerrilla marketing, that Clint, the founder, operates is incredibly different and differs greatly from other brands. Guerilla marketing is primarily about the surprise moment, but what exactly does that mean? Clint posted the location of a random place via Instagram, where it would be within an hour. A number of young people flocked to the scene and quickly bought the entire collection empty. 

Who is Clint?

The sole founder, Clint, has always been the face of Corteiz. His cool appearance on social media catched the youth and many tires as a role model - being rich and getting cool is certainly enough to inspire the kids, but the owner also has social skills. One of his actions took place last winter: Here you can exchange your old winter jacket for a new Corteiz buffer jacket. The old jackets were then spent on homeless and needy people by Clint and his team around London, a really fine move. 

Corteiz x Nike - a dream becomes true!

When the fire was founded, the owner was sued by Nike directly because, according to Nike, the name Corteiz is reminiscent of her sneaker name Cortez. Thank God Clint was able to win the legal dispute and thus save his brand. 

Fast Forward into 2023, Nike decided to go into a collaboration with Corteiz. There are a total of three Colorways from the Air Max 95 x Corteiz, each with a special design. Clint wanted his sneakers to really be worn, so he opened his own pop-up store in three different cities for each Colorway and made customers run out of the store with their shoes-a cool idea!