Air Jordan 1

Sometimes it is easy to stay on the ball - in the case of Nike, Michael Jordan and his sports shoes even in the truest sense of the word. What has been considered a global style icon for almost 40 years now needed persistence, good persuasion, forward -looking scouts and a magnificent marketing department. All of this met at the birth of Air Jordan 1: with him a basketball shoe became a cult object, which has so far followed 36 Air Jordan releases and seven re-exposures of the original. And an end is not in sight.

What legends do

Until 1985, sneakers ran under further side ... but how sudden something can change, the Air Jordan 1. If you only know this year from stories, you will certainly know the shoe, which together with his first wearer to the world star advanced. Initially, however, the basketball star should not have been enthusiastic about the offer of the US sporting goods manufacturer-according to rumors, Micheal Jordan signed the contract only for his mother. And so the exceptional athlete competed in his red-black speakers for the Chicago Bulls for the first time at the end of 1985.

And the second legend comes into play: The color of the shoes designed by Peter Moore and colleagues broke with two NBA rules at that time: a minimum share of 51 percent white and the reflection of the team colors. The imposed fines of $ 5,000 per match paid Nike with pleasure for the non-intended advertising campaign-the immediate sale of the first edition demonstrated the power of the history, which in turn has not yet been proven. On the other hand, it was firmly stated that a new Sneaker generation was born.

The 85 model

Let's start the moving vita of Air Jordan 1 with a look at the starting model. What was unusual?

• It was tailored to Jordan's different foot lengths - and was still suitable for the mass market.
• The silhouette arched dramatically along the tension and ankle, the air -padded soles feathered basket jumps ideal: the name "Air" Jordan was born.
• The gray and white previously used to date gave way to a wild spectrum of double color. Not only could you have already chosen from thirteen from thirteen such as Royal Caroline Blue or Metallic Green, but also received a real unique: The first productions of the Air Jordan 1 extended to several factories, which is why the leather coloring varied from light to dark red .
• For the following years, Air Jordan 1 remained the only model with the famous Nike-Swoosh, which was soon replaced by a Wing and Jumpman logo.

Ups and downs

You can now find the Air Jordan as Air Jordan High and Air Jordan Low. The original and its direct descendants also experienced ups and downs.

Numbers and secrets

Do not confuse: Air Jordans have been numbered since 1986 - the number series has now arrived at 36! However, this quantity is carried out regardless of the sporadic releases of the slightly changed original in new color variants, shapes and materials. To this day, only Nike knows whether the "Ko" of his Air Jordan 1 Ajko stands for "Knock Off" or "Knock Out" ...

Air-Jordan-1 offspring

• 1994: The first reintroduction of Air Jordan 1 failed on the zeitgeist: Retro Out was still, the focus was on the latest Air Jordan models.
• 2001: But now! Nostalgia was a trend, this reissue was a complete success. Perhaps also because Nike has limited all color variants and individually identified shoe pairs. Material, pattern and fit and Swoosh were taken over from 1985.
• 2007: "Old Love, New Love" - ​​the shoe came in a double pack with different color variants and a slightly adapted silhouette. A complete success!
• 2009: The “Defing Moment series” flopped: the leather was criticized as too smooth and hard.
• 2011: Again, the edition for the first Air Jordan 1 showed little changes. An effective strategy - the shoe was a new success.
• 2016: After 30 years, the “Remastered” new edition came into the shops above average high Jordan 1. But maybe it will be even better?

Why buy your Air Jordan 1 from Hypeneedz?

So why buy an Air Jordan 1?

With us we offer almost every Air Jordan 1 at a fair price!

In each of our shops you can try on your favorite Air Jordan 1 and convince yourself. We offer you a top selection of colorways in Air Jordan Lows, Mids and Highs, so just have a look and let the best possible prices convince you! You are also welcome to stop by our shops in Munich, Cologne or Vienna and examine the Air Jordans with their own eyes and try on, our employees will surely help you so that you can go home with the perfect sneaker. Furthermore, every Air Jordan 1 is described in our SizeGuide on the website and you always know what size you have to order! We also offer a 14-day right of return, of which you can make use of if you really caught the wrong size or do not appeal to the color combination of the sneaker in person.